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Someone is going to compliment this scrunchie.
And then I'm going to tell them what's inside it.

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Hairtag was built from one simple need — peace of mind.

The world's first premium scrunchie with a hidden AirTag pocket, born not from a business idea but from a moment every parent and every woman knows.
That quiet weight. That constant hum. That feeling you carry everywhere she goes — and everywhere you go too.

Designed to give every woman and every girl the security they deserve without changing a single thing about how they get dressed.

The founders behind it

"Safety used to be something I never thought about. Now it's something I think about everywhere.

Every school. Every playground. Every trail. I built Hairtag because I wanted to do something about it."

That feeling isn't unique to one parent. It isn't unique to one neighborhood or one generation.
It is the quiet weight that parents and women carry every single day. And every existing solution was failing them.

The problem with every other solution

Every AirTag product on the market is visible, bulky, and easy to remove. A bracelet gets pulled off at recess.
A backpack clip gets left in a locker. A keychain dangles for anyone to see. Worse — a visible tracker tells the wrong person exactly what to look for and what to take.

Current wearable trackers are easily removed by the child or by a perpetrator, making them unreliable when it matters most.

The backpack? It stays in the locker at recess. The bracelet? It comes off when it gets itchy. The keychain? It gets forgotten.
And a tracker that signals "I'm being watched" is the last thing you want on your child in the wrong situation.

The solve

We asked a different question. What does she already wear every single day without thinking?
What do you already reach for every morning?


A SCRUNCHIE

Not a new gadget. Not something else to remember. Not something that signals fear to everyone around you.
Just the everyday item you're both already reaching for — elevated into the most important thing either of you wears.

Simply add your AirTag and something she's already wearing every single day is now working harder than either of you will ever know.

Did you know/

The problem is bigger than most people realize. Here's what the data says about the world Hairtag was built for.

For Women

Of women say walking alone at night is their primary fear

LogicMark, 2025

Of women take safety precautions every single day

LogicMark, 2025

walking alone — nearly double the rate of men

Gallup, 2025

Of women want safety devices to be completely discreet or invisible

LogicMark, 2025

For Parents
1 in 2

Parents have lost a child in a store or crowded event

SafeWise, 2024
2 in 5

Parents have lost a child at a park

SafeWise, 2024
800k

Children reported missing every year in the United States

National Center for Missing & Exploited Children
Every 40s

A child goes missing or is abducted in the United States

National Center for Missing & Exploited Children

We didn't just read those numbers. We built something about them.

Because safety shouldn't be a burden you carry — it should just be part of getting dressed.

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Built to actually work

Before we shared it with the world, our founder Toni and her daughter wore it every single day for almost a year. Through everything — Disneyland, airports, school, trails, camping.

We needed to know it was something you'd reach for again and again without thinking. Something you'd never want to take off.

It was.

Every Hairtag scrunchie is crafted from 120 GSM premium polysatin with a high stitch count and a snag-free concealed zipper.
The AirTag pocket fits snugly and disappears completely once it's closed. No bulge. No visible zipper pull.

No way to know it's there — unless you put it there. Patent pending. There is nothing else like it on the market.

This isn't a gimmick. It isn't a cheap plastic band. It's something she actually wants to wear. Something you actually want to wear.
And it's doing the most important job of your day without either of you ever having to think about it.

"71% of women want safety to be invisible. We built exactly that."

Built by parents. For everyone.

Hairtag was founded by a team of parents — two women and a dad of six who takes safety more seriously than anyone in the room.
We didn't build this in a boardroom. We built it because we live this problem every single day. Women-majority owned, independently built, and deeply personal about every product we make.

When you buy from Hairtag you're not buying from a big box brand. You're buying from parents who refused to accept that safety had to be ugly, obvious, or easy to remove.

Every purchase supports a women-owned small business and goes back into building something we believe every woman and every girl deserves.

Women-majority owned   ·   Founded by parents   ·   Patent pending   ·   Small business   ·   Redding, CA

Looks like a scrunchie.
Works like security.
— Toni, Co-Founder of Hairtag · Patent Pending · Wild in Bloom Collection · June 2026
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